Years of experience
Countries
Projects
Mobile Users
Our Mission
Our Mission is to design, develop and offer high-quality mobile execution solutions that delight our clients and become a competitive advantage to achieve a higher level of effectiveness and growth. We are committed to generating value for our shareholders, benefits for our employees and a fair and professional environment for our business network.
“Each design, each development, each solution… carries within the human passion that drives us all, moving every business forward and transforming the world in a better place”
César Bello – CEO
Our Partner Network
Through collaboration with selected technology partners, our clients can do more with XSales®, thanks to great deals on mobile devices and printers, cutting-edge platforms and several integration systems.

- Integration with SAP® Business One.
- Integration with SAP® ECC.
- Integration with SAP S/4Hana Last Mile Distribution.

- Development platform.
- Database.
- Operating system.
- Integration with Microsoft® Dynamics GP.

- Mobile printing solutions.
- Mobile devices.
Leadership
The real leaders make it possible for things to happen, promote change, innovation and progress
and help people to release all their potential. This is the XSales® leadership team.
César A. Bello
CEO
With more than 32 years of experience in IT project management, 30 years of technical and functional experience in Enterprise Mobile software for Consumer Products industry and 23 years of experience in Mobility, this background has shaped César to have become a talented Mobile Software Architect with a strategic vision for technical architecture, soft integration, standardization and configurability and to the CEO position of XSales® Mobility.
We entrust him with this responsibility, based on his extensive experience in the highly competitive mobile software industry, including key roles in the software lifecycle and roadmap planning, offering in every position: thought leadership, strategic advice, insights for market differentiation, competitive advantage, usability and customer satisfaction.
CEO
Eduardo Martínez
Technology Director
Our Technology Director relies on his deep technical knowledge in soft integration, standardization, security, telecommunications and Direct Store Delivery (DSD) best practices in the Consumer Products industry, for defining new technologies for the continuous improvement of our XSales® Suite.
More than 22 years of experience in IT Project Management, Consumer Products Industry and Mobility matters, has earned Eduardo a key role and position in our XSales® Leadership Team.
Technology Director
Patricia Fuentes
VP of Operations
Patricia has been involved for more than 25 years in improving distribution systems and synchronizing the real world needs with the right technology and business processes for the Direct Store Delivery (DSD) industry. This experience covers the design and implementation of comprehensive DSD projects, taking into consideration not only the front-end solution, but also the back-end integration to multiple and diverse ERP platforms.
Her extensive experience in the Consumer Products industry in different Latin America countries brings a unique perspective that considers both technology and “street-wise” practical solutions, matching them with the clients’ needs.
As a key member of the Functional Design Team at XSales® Mobility, Patricia is responsible for defining and enforcing the methodology of implementation of XSales® guaranteeing quality, customer satisfaction and successful project completion.
VP of Operations
Evelia Bueno
Professional Services Director SSC1
For the last 23 years Evelia has successfully implemented mobile solutions for Consumer Products industry in South America and the Caribbean, managing large scale projects and bringing improvements to their distribution systems, thanks to her deep knowledge on trade processes in market-leading companies and her experience in standardization processes based on ISO standards.
Outstanding leadership skills, high levels of professionalism and deep values are some of the features that allow Evelia to certify compliance with every project’s objectives and ensure customer satisfaction.
Professional Services Director SSC1
Roger A. Urdaneta
VP Business Development SSC1
With more than 30 years of experience in IT Project Management, 22 years in Mobility and proven functional expertise in Enterprise Mobile software for the Consumer Product industry, Roger brings to XSales® Mobility his valuable ability to detect and understand customers and partner’s needs, providing the best solution for their firm with a visionary business perspective.
His deep knowledge in business processes execution, allows him to lead effectively our trading strategies through successful and ethic negotiations, increasing the productivity of our Business Development Team and keeping our business growing year after year.
VP Business Development SSC1
Yerlyn Pernía
Professional Services Director ESC2
In the last 10 years, Yerlyn has implemented sales force automation projects for companies in the mass consumption industry in Latin America and the Caribbean. He has deep experience implementing our integrated solutions with different ERPs. Highly committed to designing solutions tailored to the needs of our clients, she has led multidisciplinary teams and successfully completed various projects.
Professional Services Director ESC2
Carlos Rojas
R&D Director
Our R&D Director has more than 20 years of experience building business software solutions as a developer, solution architect and project manager with countless accomplishments.
For the last 16 years, he has focused exclusively on XSales® Suite platform, working on its full stack development, product management, design and continuous innovation.
R&D Director
1. Spanish Speaking Countries.
2. English Speaking Countries.