The Logotype
The XSales® Mobility logotype should appear on everything we produce, from business cards to mobile apps. The “X” shape of the symbol means “eXtreme”, since our clients can perform extreme sales with our solution, the “S” on Sales, is the dollar symbol ($), which represents the profits we generate to our client’s business, while the two colors in our logo –yellow and violet, reflect the optimism and exclusiveness we offer.
Clearspace
It is an imaginary space that will protect the image of visual distractions and ensures maximum impact. This space should not be occupied by any graphic element, text, photographs, drawings or others.
The exclusion zone is equal to 1,5 times the width of the registered trademark symbol on the logotype you are using— marked as x in the diagram — in each direction.
Minimum size
The logotype may be used in full color as long as the hight is not less than 2,5 cm (70 px digital/web support). In cases where is required a smaller logotype, it must be used in its black version.
The logotype should never be reproduced in print version if its size is less than 2 cm (56 px digital/web support).
Don´t do this
Modification or improper use of the XSales® logotype & slogan is not allowed. These are just a few examples of what NOT to do.
Naming – brand name
Our brand name XSales® can be used accompanied by the word “Mobility” when referring to our company name. It could also be accompanied by the name of the product, such as XSales® SFA, XSales® Consumer or XSales® Maps.
In cases where the use of legal Company name is required, it should be written without the “®”. For example, XSales Mobility, C.A. for Venezuela or XSales Mobility, Inc. for the United States.
Our brand name should always be written according to the following standards: capital letters for “XS”, lowercase for the rest and the trademark in superscript (XSales®).
Consequently, all literature and advertising texts where the name of our brand is used, must be adjusted so that this standard is met.
Naming – copyright and trademark
All standard size logotypes are supplied with the registered trademark symbol in position, as shown in the picture. This must not be moved nor altered.
The symbol ® should only appear when a mark is being used with goods or services for which it has been registered. Therefore, the use of the ® in the logo is appropriate for literature, advertising, letterhead and other materials relating directly to those services.
The trademark must go to the end of the word XSales® and not elsewhere.
Approval
For the approval of the use of the XSales® Mobility logo on any material or resource, it is required to e-mail the template for review and approval.
